I'd have to agree with you. The previous iteration actually works better if they are going into the digital world. The squares coming off the x look like they could sheets of paper, or pixelation. Also like the x is leaving the page (migrating). This new one looks like they are a fedex type of company circumnavigating the globe. And the typeface doesn't really seem to fit. You're right too much like a game company, or youth oriented industry... maybe because of it being sans-serif and all lower case. It's too smooth and glassy. They should have done something to show the ease of printing affordable, high quality color imagery. That's a pretty big advancement in the last 10 years... I think people forget that.

I wonder if they'll start calling themselves RED the way UPS tried to call itself BROWN.

(Personally, I prefer mimeographs... they smell better).